Making sure your food business bears fruit
Since its launch five years ago, Weeton's has established itself as one of Harrogate’s top food emporia, and is now listed among the top three farm shops and the top 100 shops in the UK. Its commitment to provenance and quality produce is second to none. Absolutely Food came on board to build on Weeton’s already excellent reputation and further promote Yorkshire’s most stylish deli across national and local media.
Absolutely Food consistently capitalised on each press opportunity. When the asparagus season seemed to be in jeopardy, we were quick to spot the opportunity and issue a press release about Weeton’s local asparagus producer; this was subsequently picked up by The Yorkshire Post and BBC TV’s Look North. We were instrumental in revitalising the Weeton’s website and we helped the company to formulate and write submissions for numerous awards, including the Radio 4 Food & Farming Awards. Weeton’s is renowned for its fantastic cheese counter, so Absolutely Food put together a brochure to promote its new Cheese & Wine Club and also produced a glossy customer magazine.
