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Thomas the Baker, Helmsley

  • Public relations and marketing

This Yorkshire bakery has been baking and selling bread, rolls and cakes across North Yorkshire and Teesside for more than 20 years, and its policy continues to be ‘absolute freshness’, with most products freshly baked every day. Absolutely Food continues to maximise the obvious PR opportunities of this thriving, excellent family business and its quality products to generate more sales and to increase awareness of the brand.

 

Highlights

Absolutely Food has promoted numerous new products for the company, including its innovative Take & Bake range. We also took advantage of the fact that the in-house butcher at the Helmsley branch doubled as the village’s ordained minister by issuing a fun press release that garnered both local and national media coverage.