From irresistible own-brand jams or succulent home-reared beef, this family-run farm shop is committed to sustainability, healthy eating and animal welfare and has a passion for old-fashioned service. When fire engulfed the Hinchliffe's complex during the summer of 2010, Absolutely Food was on hand to offer immediate media relations support and continue to provide ongoing promotion of its services as the Hinchliffe family turned tragedy into triumph.
Highlights
Absolutely Food helped the Hinchcliffe family to manage media relations during the crisis with a running stream of informative press releases and positive follow-up stories, which appeared in both local and national media. We also put together convincing advertising copy to show people that Hinchliffe’s was continuing to trade.